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Did you know that 1 in 4 Australians own a E3! product
E3! are product specialists. We deliver the right products, at the right time, at the right price!
We make it our mission to produce products that Australians love to have and enjoy using.
Our passion and expertise is proved:
In just 5 years, our products are in the hands of 1 in 4 Australians.
What can we develop for you?
Outsource PD
E3! provides outsource Product Development service for retailers, distributors & importers. We can source and develop products just the way you want them. In your home brand or one of our 15 trademarked brands.
You can control your ranges and get products exactly the way you want them, faster, more efficiently and at a fraction of the cost of having an in-house product team.
Tap in to our team's expertise, knowledge and know-how.
What our Customers Say
Some of the feedback from our customers, license partners, distributors and suppliers
Some feedback from our Customers
Major Retail Partners
Why I would recommend working with E3:
E3 can produce /change artwork in a really quick time whereas using our agency takes a couple of weeks.
I only have to communicate with one person here in Australia (in English) and E3 takes on the responsibility of communicating with the factories in China.
E3 survey the product and pricing in the rest of the market to ensure that my offer is correctly priced for an own brand product and is competitive in the market.
E3 understand what our QC department need so I can just forward QC and report requests directly through to E3
Many other suppliers are locked in to one factory only, whereas E3 can get quotes from multiple factories to ensure we are getting the best price and quality.
Most Chinese factories will do whatever you ask, but they do not bring ideas to the table. E3 can offer new product suggestions, product changes.
Usually Chinese factories have standard blisters that we can choose from. E3 can actually design blisters that are more suitable to the product.
E3 can run competitions and incentives to assist sell through whereas overseas suppliers generally only supply product.
Product Knowledge – developing Features and Benefits text is so much easier when you have someone in Australia who knows the product and can answer any questions.
Ethical business practices – E3 do not believe in selling stock into a business unnecessarily. They always take into account stock holdings and rate of sale. They will recommend when a product should be discontinued and will even withdraw a product from offer if they do not believe it will fill the purpose for which it was designed, Kim, buyer, Dick Smith
Buyer, Kmart, 2011
The experience with E3 is great – service is always really quick and prompt and your team always seem to be able to come back with ideas and products when asked to source new items. There seems to be a really good understanding of mass retail and the challenges it faces. Anthea, buyer, Kmart
Buyer, Dick Smith, 2011
From my personal experience working closely with Vanessa and the team, E3 provide a range of products and a service unique in the market place.
The things that E3 do well adding value to our business in helping to build a strong profitable partnership include;
Sourcing high quality products at margins suitable to our business
Creating modern artwork that stands out in store
Securing unique packaging, so that we have exclusivity in the marketplace
Excellent communication
Excellent product knowledge
Flexibility to work with our requests
Proactive approach to showing us the latest and greatest so that we can be first to market
Giving us honest advice
Attention to detail so that nothing is overlooked
All these things help to ensure that we have a range of products; that look fantastic, are at the right price, and are in our stores at the right time for our customers to make a purchase, Kit, buyer, Dick Smith
Buyer, Big W, 2011
Always a great deal of creativity, new ideas and exciting product with a passion for what you do!! Sam, buyer, BigW
Merchandise Managers
Kmart, 2011
Vanessa's business acumen combined with her ability to seek out well priced CE merchandise is her strength. She is a well respected business partner who seeks to understand her customers needs, Adam, Merchandise Manager, Kmart
Dick Smith, 2011
Vanessa’s company are a key supplier of OEM and import products for Dick Smith. Over the years, Vanessa’s professionalism and focus became a key element of building and growing key areas of the business. The growth of E3 can be very much attributed to her ability to build strong relationships and provide a thorough strategy, and resolve any issues quickly and effectively.
In today’s fast paced and sometimes challenging retail environment, having people like Vanessa working with you, helps the continuation of growth possible. Scott, Merchandise Manager, Dick Smith
Some feedback from Hong Kong Sourcing Office for Major Retailers
From Woolworths Hong Kong:
You are really the experts!
You are so much better to work with than factories.
Makes my job easier, Ho, Woolworths Hong Kong
Global Branded Product Partners (ie: Imation & Philips) – E3 operate as a distributor for these brands
Global Brand Supplier - Imation/TDK
I have been in this CE industry for 23 years & achieved quite a lot for many major brands including Imation, Panasonic, Sharp & Toshiba.
I must tell you that you are one of the most professional businesses whom I have ever worked with.
You are managing projects so well. You have my respect & I am sure your customers respect you as well. Jason, Imation
Global Brand Supplier - Philips Singapore (head of Asia Pac)
Thanks Vanessa for your information.
Your market intelligence is so good.
Our new range is so much more competitive in the market now thanks to your information and input. Thank you Cecilia, Philips
Global Brands that E3 develops products for in their brands
Feedback from Samsung Australia
Vanessa is an astute marketer with a clear sense of the big picture. Having worked with Vanessa and E3 as an agency partner for the past 3 years, I have found her to be pragmatic, commercial and honest. Most of all have found Vanessa to be a business partner who understands my business needs and added real value. I look forward to continuing our relationship. Sagar, Samsung
License Partners
Haven Licensing (License Partner)
As your tag line says “experts in electronics”, I think as a company it is quite upbeat, keeping with the times and have a keen sense of what makes your consumers tick!
That’s key when you are in a category such as electronics which is constantly evolving and where obsolescence is a way of life!
I’ve found your team to be hugely creative, proactive, committed and detailed in their quality of work.
I am really looking forward to working very closely with you and your team on Glee and, hopefully, on other future opportunities. Pritika, Haven Licensing
Mattel (License Partner)
E3 is very easy to work with! It's great that the communication is clear and follows our processes so that your approvals run smoothly.
The product range and quality you have is fantastic!
You're very easy to work with.
I'm very happy with the partnership we have with E3. Kieu, Mattel
Distributors (E3 supply products to these Distributors)
We enjoy working with E3 for these reasons:
Dealing with Professional people
Great range and variety of consumer products
The best retail packaging on the market
Quality product with good QC in place
Innovative products coming through
Good follow through. Bruce, Phoenix
So with all that being said, what can we develop or distribute for you?
